With the search space more competitive than ever, experts say having two or more websites can boost Search Engine exposure. Target a new website toward a specific product, service or market segment.
Ask any domain investor - the pool of available one word, descriptive domain names is shrinking. Now is the time to purchase for your planned future use.
Branded Product or Service
Name your product perform.net. A short, positive name is smart branding, especially if it doubles up as your domain name. Bonus benefit is the short name enables larger type fonts for even better exposure.
Customers want products with superior performance. Whether it's a direct search with a "perform" rooted keyword, or choosing the link named perform.net, your first priority is more hits to your website.
Future business plans can be delayed by the search for the proper domain name. Smart companies keep potential domain names in reserve, since the yearly registration costs average about $15 per year.
Hacked websites is a reality, even for Fortune500 companies. Therefore, many companies choose to have company extranets or customer service websites on a completely different domain name./p>
Sales Lead Generation
Digital Marketing specialists recommend using special landing pages for pay-per-click, e-mail and affiliate marketing programs - as these buyers segments are ready to buy and require different content.